Nice Bier
Packaging, Type Design
Agency: Thjnk Munich
Client: Paulaner
Paulaner’s limited-edition “Nice Bier” packaging 2023.
Aimed at a younger audience, the goal was to create a design that felt fresh and unexpected.
For the seasonal release, we developed a playful, expressive visual identity.
Each bottle features custom hand-drawn typography in bold reds and yellows, echoing the brightness of summer. Paired with classic amber glass, the design gives the beer a bright, summery character.
The type reflects the beer’s character: light, crisp, a little wild, and fully relaxed.
