Tbc Magic Wall
Campaign, Film, Design
TBC is one of Georgia’s leading banks, known for its standout mobile banking experience. The app is a go-to for deal seekers, packed with exclusive offers, cashbacks, and promotions.
For summer, TBC wanted to launch a campaign to spotlight the variety of mobile app promotions designed not only to engage current users but to attract new ones as well.
Based on the insight that Georgians are passionate deal hunters, we developed a series of films built around intrigue. The narrative suggested something exciting was happening behind closed doors, accessible only through the mobile bank. Those without the app were left wondering what they were missing.
The campaign’s message was simple: “Open the mobile bank, open unlimited promotions.”
Instead of showing literal offers, we created symbolic 3D visuals: colourful, abstract shapes designed to reflect the variety and abundance of promotions. To extend the concept further, we produced select designs as physical objects and merchandise, bringing the campaign into real-world spaces in a bold and tangible way.
