Iveria: The independence issue
Case Study
Agency: Supermarket
Client: Bank of Georgia
Awards:
Ad Black Sea (2025)
+Gold - Print & Publishing / Magazines & Newspapers
Epica Awards (2025)
+Bronze - Print & Publishing
In 2025, Georgia celebrated Independence Day at a time when free media felt increasingly under pressure and trust in independent voices was fading.
We turned to Iveria: the legendary 19th-century newspaper founded by Ilia Chavchavadze. It wasn’t just a publication; it shaped public life, defended national identity, and resisted censorship. Almost everyone in Georgia knows the name, but mostly through history lessons - not by actually holding it, reading it, or feeling its presence.
So we brought it back.
On Independence Day, we revived Iveria as The Independence Issue - a special edition collecting historic texts on freedom and independence by Georgia’s most important writers and thinkers. Copies were distributed through every Bank of Georgia branch nationwide.
All copies were taken within a single day, triggering an immediate reprint. What started as a symbolic revival became a real-world reminder: the free press still matters, and the fight for freedom is still alive.
