Smart Sandwiches
Packaging design
Client: Smart
Smart is a supermarket chain designed for people on the go, the perfect stop for a quick bite.
In collaboration with one of the country’s top chefs, they launched a line of grab-and-go sandwiches. But they didn’t want ordinary packaging. They wanted something that captured the energy and flavor of the food itself.
So I started with the ingredients and turned x into abstract, custom patterns. Each sandwich is wrapped in a design that reflects the colors and mood of its core ingredients.
The concept extended beyond the shelf, shaping the entire visual identity of the campaign. A photoshoot featured the chef styled in looks inspired by each packaging design - bringing the concept to life in a fashion-forward way.
